Are you looking for a way to generate some buzz about your website, increase the size of your mailing list, launch a product or just want to increase your profits? Holding a question and answer seminar for your customers can help you accomplish those things, plus more.
A Q&A seminar can certainly help you increase your mailing list. Put up a notice on your website that you are holding the seminar, and feel free to include the day and time, but don’t publicly announce how they access it. Instead, have them fill out a form tied to your autoresponder. Once they fill out the form, your autoresponder can send them an email with the teleconference or web conference room information.
When you are about to launch a product, holding a Q&A session is similar to holding a press conference. It is a platform that allows you to explain the features and benefits of your product, create some buzz, and increase your sales. The more people know about your product and the more they hear about it, the more they will want it.
Holding a Q&A seminar also adds a personal touch and helps you communicate and interact with your customers. You could opt to have a special session for past customers only. This is also a great way to get feedback on how to improve your current product as well as add new products.
As you hold these seminars – you can record them and sell them at a later date. You could bundle them together into one package or offer them individually as bonuses to your other products. You can even offer a transcription of the audio as a bonus option.
Another option is to open these seminars up to other people as a form of advertising. If your website is focused on business information for women who want to work from home, a virtual assistant or ghostwriter may be more than happy to pay you a fee for the opportunity to speak to your audience. To be most effective, the presentation shouldn’t simply be a sales pitch. The presenter should provide some helpful information, as well as promote their business.
You have several options on how to hold your Q&A seminar.
You can reserve a teleconference line, and there are many companies who will allow you to use one for free, like FreeConferenceCall.com.
Alternatively, for a small fee, you could reserve a web conference room. This would allow you to show pictures, graphs, and PowerPoint presentations to your audience. You can also choose to broadcast over both a conference room and a teleconference line at the same time.
Once you have your time, date, and method of delivery set, promote promote promote! . If you already have a mailing list, make sure to let them know about your event. As noted above, you could display some teaser information on your website, as well as any email or forum signature lines you may have. If you have an affiliate team, get them in on the promotion, too. If you don’t have any affiliates, ask your online friends to help you spread the word. Consider paying for some advertising, as well. Facebook Ads work really well for something like this!
The more you hold Q&A sessions, the more comfortable you will become with the planning and promotion process. Remember, these are fun ways to promote your business and connect with your customers, so take some time to enjoy the process.
If you have an upcoming Q&A session or other event for your business coming up – please share it with us! We’d love to help promote it!
What other tips do you have for planning/promoting for an event like this ? Leave your comments below