When you put content of any sort on your website, it is imperative that you know who you are putting the content there for. If you don’t know who your audience is you can’t properly market to them. Your target market is not “everyone” or “all business owners” or “all moms” or all of any group. You have to niche down your target audience to specifics. Perhaps your target audience are business owners who have bricks and mortar businesses that [...]
Tags: target market, Traffic Building Strategies
Each Wednesday, I’ll be writing about Working From Home. If you’d like to write a guest post , please don’t hestitate to let me know! #Work@HomeWednesdays Have you ever dreamed of a job where you could spend time with your family and earn money at the same time? Well if I learned anything at Blissdom – it was to dream BIG and follow your Bliss! Most traditional jobs don’t offer working from home as a regular option. But, becoming a [...]
Tags: Follow your bliss, Work @ Home Wednesdays, working from home
Many of us think about branding in terms of logos, pictures and other graphics that are on our letterhead, business cards and websites. But today, it’s so much more than a picture. Branding is about an attitude, and a feeling that is conveyed by the story you tell consumers about your business that elicits enough feelings of trust from the buyer that they happily open their wallet and spend money on your product or service. To properly brand your business [...]
Tags: Branding your Business
One way to market yourself and your product is to offer a mini e-course. I’m sure many of you have seen many of these type of e-courses on different sites and there are a few key things that you need to be certain of when you use this method of email marketing. Whether it is a paid or free course is entirely up to you. Many marketers choose to do a FREE mini course followed up with a paid product/service. [...]
Tags: email marketing, Email Marketing Tips, Offer a mini course
As a service-based business owner, you can face a lot of competition. More and more businesses are using virtual assistants, general transcriptionists, and the like. Other people are realizing this and are starting to offer these types of services. In order for you to gain new customers and create a solid customer base, you will need to distinguish your services from the competition. Many people assume that price is the biggest factor in their customers’ decision-making process. While it can [...]
Tags: Business Development, Unique Selling Position
Are you looking for a way to generate some buzz about your website, increase the size of your mailing list, launch a product or just want to increase your profits? Holding a question and answer seminar for your customers can help you accomplish those things, plus more. A Q&A seminar can certainly help you increase your mailing list. Put up a notice on your website that you are holding the seminar, and feel free to include the day and time, [...]
Tags: Generate Buzz for your Business, Promoting an event
One of the key things I hear from my clients on a regular basis is that my community, list , etc doesn’t engage. Usually my first question to them — is do you know who your target audience is ? Most businesses or organizations don’t have a clear vision of who their target audience is . In order to create the content and/or products they are looking for, you need to know who they are. In the Disney/Pixar movie, BRAVE, [...]
Our approach to Internet marketing is simple. Grow your business without stepping on anyone’s toes in the process. Here are a few ways to grow your business the BrandReady way! Start out by being honest. Unfortunately, there are a lot of slick websites that promise big things and barely deliver. Be honest to your potential customers by letting them know exactly what you have to offer. And if someone comes to you for advice, be honest and let them know [...]
Tags: Relationship marketing
We’ve been working on this course for a few weeks now and we are super excited to finally see it launch! You’ll find out: What you know that they don’t – You might just be surprised at the skills you take for granted Who your customer is – it’s probably not who you think How to avoid the dreaded cold call – four things to do instead Putting your best foot forward – because you have about 4 seconds to [...]
The term guerrilla marketing was coined by Jay Conrad Levinson in 1984, the same year he released a book with the same title. The term refers to performing marketing and promotional activities on a low budget. The unconventional tactics are designed to provide maximum impact while using the most minimal of resources. Guerrilla marketing can take many forms. You can apply these tactics to . This type of marketing can take the form of things you are already doing and [...]
